About Us

 

 

The "90/10 Journey" was inspired by my dad, a minister in a small farming community who often dealt with both joy and tragedy. He received calls at all hours, frequently about distressing situations like deaths, accidents, abuse, or struggles with life. Witnessing my dad's strength and compassion in handling these difficult circumstances profoundly shaped my perspective.                           

I often accompanied my dad, a minister, to church while he prepared sermons and me completing homework outside his office. I observed that people frequently visited my dad to share their problems. Though the office door was closed, the recurring themes of sadness, fear, hopelessness, apprehension, and anger were apparent. As a child, I found it confusing that so much negativity existed within the small community.

The church embraced refugees from around the world, and my dad tasked me with helping refugee children adjust to school and the community. Unaware of the extent of the refugees' hardships, I soon learned about the immense challenges the children had endured. We frequently hosted refugee families for Sunday lunches, listening to their harrowing stories of violence, survival, illness, and fear, which left a profound impact.

My parents, though not wealthy, provided a loving home filled with opportunities, teaching gratitude for what they had. My dad emphasized the brevity of life and encouraged making the most of each day, live without regrets, and avoid negativity. He advised adopting a 90/10 approach: spend 90% of the time being positive, kind, and humble, while allowing 10% for expressing sadness or anger, as these emotions are also important. His message was to avoid contributing to the negativity already present in the world.

Childhood experiences profoundly shaped my outlook on life. Together with my wife, Rhonda, we embraced and instilled the 90/10 philosophy in our family, prioritizing positivity and meaningful living.